Prospect 1: TV brand evolved into China's largest precision marketing and advertising platform, the potential valuation will reach one trillion level;
With the further Internet TV, TV will become the new media terminal, the user of the TV screen viscous and dependent on the new intelligent APP background and the new operating system, the new interactive mode of popularization, leaving TV users Of the behavior capture and real-time feedback more convenient to achieve, so that the TV user back into the new precision marketing platform and advertising platform is possible, and promote the valuation of television have a very strong advertising effect, based on China's color TV industry hundreds of millions TV users and more than 45 million TV each year the size of the retail, the future of television advertising based on the value of the media will be more than any existing existing advertising model, so that TV brands run by the user background is expected to become China 's largest advertising Publishing and precision marketing platform;
Prospect 2: TV brand evolved into a new TV shopping business platform, the potential market valuation will reach one trillion level;
2013, Taobao double eleven 35 billion smoke just dispersed, mobile power providers are force, and TV this big screen, in a stronger chip, operating system and software support, through the online shopping mall, Bringing more than ordinary computer shopping to achieve better image recognition, scene matching, try on the effect of the experience, so as to drive TV electronic business platform will be rapid development. The future of TV-based mall shopping scale, will usher in explosive growth, a new TV "Taobao", is rapidly brewing, and is expected to break out in 2014! And his development prospects will be no less than the existing "Taobao" Mall.
Prospects III: electric business brand evolved into China's largest game publishing and operating platform, the potential market valuation will reach 100 billion level;
In 2013, the TV business layout of large-scale games become a new fashion, this is because the TV in the operation of some large games, compared to mobile phones and computers, visual effects and experience will have a unique advantage, can give users more shocking , More immersive gaming experience, which also indicates that the value of television games will be immeasurable. According to the China Software Industry Association game software branch of the data show that in 2013 China's existing desktop and mobile gaming industry, the total annual revenue of 123 billion yuan, the future in the television field, with the new somatosensory technology continues to mature, TV and users Between the interaction is more convenient and smooth, video game market will usher in a new blue ocean;
In short, the future with the continuous development of television Internet form, TV manufacturers more in-depth into the Internet thinking, and with the help of a broad Internet tools, will generate new business models, industrial pattern will also usher in earth-shaking new changes. The future of the television industry is expected to birth China's largest precision marketing and advertising platform, the largest online TV shopping mall, the largest platform for video game operators, so build on user operations and value mining based on the new business model, the TV this big Screen value in the future, will be ten times, a hundred times the size of the industry now.
And the path placed in front of our TV business will be: or continue to maintain the status quo, but will be more difficult and hard; or more thoroughly positioned in the manufacturing enterprises, the industry will be the birth of a new "TPV"; or more thoroughly Embracing the Internet, to tap the value of the user model for the new platform operation!