2016, the television industry technology will show which trend?
Television as a traditional technology products, but because of its innovation and evolution, and it as an integral part of the family big screen, making it in the future of the giants of the smart home war always has a place, so it in the CES Of the position is still important, television production has always been a challenging industry.
Television as a traditional technology products, but because of its innovation and evolution, and it as an integral part of the family big screen, making it in the future of the giants of the smart home war always has a place, so it in the CES TV production has always been a challenging industry, to the present point of view, can endure a handful of TV brands, such as Samsung, LG and Sony and so on.
And Sony in recent years, a substantial reduction in product lines, and TV business stripped out, also showed a decline and decline trend. And Sharp's market appeal seems to be worse than before, but despite this, the current TV industry OLED, quantum dots, ULED, laser theater, naked eye 3D technology is still endless, innovation has not terminated, TV technology battle intensified. So in 2016, the television industry technology will show what trend?
Future HDR technology or will become the new focus
The future of television technology is a major trend of HDR technology, HDR or high dynamic range image (HighDynamic Range) technology, is able to play HDR video recording equipment, before the industry that this technology or more applications in the field of photography. But the actual situation is not as the industry idea, from CES2016 can be seen, whether it is LG, Samsung, Sony, or domestic Changhong, Skyworth, Hisense have introduced support for HDR products, why manufacturers attach importance to HDR? Of the TV display must be better than ordinary TV?
Over the past few years, the TV resolution from 2K up to 4K, 8K, but due to the content source and supporting the lack of transmission and storage devices, a simple resolution does not enhance the visual perception of television has been effectively improved, and HDR technology Just to break through this difficulty. For example, the technology can improve the brightness of the screen and the brightest and darkest screen contrast, and achieve a wider range of colors, in the existing screen to improve picture quality, than the previous products have more bright and clear and real visual experience.
Therefore, its significance lies in determining the image quality as the core industry standards. At present, from the OLED TV camp to the LCD TV camp, are beginning to move closer to this standard. Samsung in the CES introduced the new SUHD TV support HDR, brightness has reached 1000nit.
Curved screen technology into a darling, or the outbreak
There is also a focus on television technology has a high degree of concern, that is, "surface screen." Technology maturity and market competition intensifies, making the cost performance of the surface TV and user experience advantages began to show, the surface screen relative to the flat screen, closer to the human eye imaging principle, projected onto the retina of the screen itself is curved surface, and The past flat screen projection to the retina tend to produce local deformation, the curved screen of this design is closer to the screen projection visual imaging, the physical curvature of the screen can bring a better presence.
At present, Samsung, TCL, Hisense and other traditional manufacturers in the field of surface-bound television to carry out research and development. As early as 2014, Samsung has begun to promote the curved screen TV, according to Samsung's data, sold last year, about half of 4K TV screens are used. LG and Hisense, also launched its own arc-shaped screen TV. In Samsung Electronics, the surface is not just bring the appearance of change, it is a new visual disruptive experience.
And HDR in screen optimization technology evolution is different, the surface screen is the screen hardware aspects of innovation technology, which is Samsung and a few with curved screen production capacity of manufacturers have the characteristics of technology. At the CES, the Samsung SUHD TV, retaining the surface 4K screen, Samsung TV is the bright spot in the curved screen design, the addition of HDR, nano-crystal color, and the latest Tizen TV Systems and other optimization techniques. The current curved screen to bring the improvement in the visual also caused a lot of questions, but from a wider range of visual and excellent contrast and immersive experience, more realistic picture of the height of view, the design of the surface screen is undoubtedly more humane.
Related data show that, as of the end of 2015, Samsung, Hisense, TCL and other big color TV manufacturers equipped with the most cutting-edge technology with a high standard surface TV in the north of the Guangzhou-Shenzhen penetration rate reached 25.6% of the total market size, 65 inches and above penetration has exceeded 50%, Samsung TV is as high as 74%, and 2016 will continue to show a gradual expansion of the trend. From the current domestic TCL, overseas Samsung, Sony and other TV companies have launched on the surface of the screen products can be seen, the surface of the TV may become the darling of the future appliance stores.
The major color TV manufacturers seeking to break transition
The TV industry in 2015 is not so good, the rapid rise of Internet TV, industry bottlenecks, the major color TV manufacturers are looking for transition break, hoping a single point of technological breakthroughs, blaze a trail, open the market. Among the many display technology in the race, OLED is also more and more people are optimistic. OLED due to its self-luminous properties, is considered to have a liquid crystal is not comparable to the excellent black level, higher color accuracy, a wider color gamut, becoming the current high-end display standards are generally optimistic about the industry, many panel makers are invested LG Display has been in the joint LG Electronics, Skyworth, Konka, Changhong, Haier, Suning, the United States nearly 30 color TV industry, such as the upstream and downstream industry chain and research institutions to work together to develop and lay the product line, such as OLED technology, To create "OLED market expansion camp."
A lot of OLED TV has come into being. In 2015 the two giants of the domestic industry, Skyworth and Konka, the first announced or about to mass production 4K OLED TV. LG Electronics at the 2016CES showcasing the latest flagship HDR support 4K OLED TV, and Panasonic is also on the IFA OLED display the first OLED TV. In addition, there are sources, LG Display also plans to invest 8.7 billion US dollars to build the world's largest OLED R & D plant, overweight large-size OLED screen. Data show that compared to a few years ago, 5 million -6 million range of prices, domestic large-size 4KOLED TV prices have been less than 30,000 yuan. But in general, prices are still high.
LCD technology is still the current mainstream, and is constantly evolving. Such as the relative LED backlight, the quantum dot quality engine to maximize the use of high color gamut screen color expression, restore the source color, can effectively reduce the excessive blue, so that the screen is more delicate, richer level. Therefore, the quantum dot technology is an important manifestation of the progress of liquid crystal display.
Quantum dot technology is close to reality, or will burst
Quantum dots are a popular technology to support speculation, quantum dot technology is likely to become a major development trend in the future because it uses a new backlight technology to solve the problem of low color gamut display in the color gamut Coverage, color control accuracy, red, green and blue color purity and other dimensions, to some extent even beyond the OLED TV. Such as Sony's Terri charm (Triluminous), LG's PrimeUHD. Domestic TCL, Changhong Konka and other manufacturers have also launched their own quantum dot technology.
As early as January 2015, at the Consumer Electronics Show in CES, Samsung launched a series of TV called SUHD TV, Samsung has applied this technology in the flagship SUHD TV product line. This year's CES, Samsung SUHD TV again. The highlight of the SUHD is that the quantum dot material is environmentally friendly and does not contain cadmium, making it truly eco-friendly, which comes from Nanosys, one of the Big Three quantum dots. Samsung SUHD TV uses a 10-bit quantum dot display, brightness of 1,000 nits, quality is more realistic. When many TV manufacturers will be R & D investment into the OLED TV has never been a breakthrough when the quantum dot technology allows people to see the future.
The industry initially expected that this year's CES will only be a few QDTV launched, and from LG and Samsung products have proven the feasibility of this technology. This means that quantum dot technology will be or will be under the leadership of the TV giant has been large-scale, this technology will become the field of television in the future development trend.
We can see from the flagship products, the future of the television industry, technology trends, summed up in 2015, the entire TV market is still 4K, OLED, surface, ultra-thin, HDR, quantum dots, laser TV products coexistence of multiple forms From the CES to see the trend of the entire 2016 TV industry can be seen, the quantum dot technology or the outbreak, the surface is still the highlight, OLED is not a real breakthrough.
In the curved screen gradually popular, the current Samsung, LG and other leaders began to play a frameless surface, no border with a sense of the future, the user content on the screen more concentrated, and the product will appear more atmospheric and high-end . Although the curved screen is being more mastered, but the frameless surface or will become another major trend, from external storage to today's built-in operating system, follow-up intelligent interface or will also be rapid development.
Overall, more bright and clear, more vivid colors, thinner, more curved, more intelligent and other hot spots, will become the popular elements of television technology in the future. High-brightness, high-definition and fresh vivid contrast with the structured, slim and intelligent and a series of elements determine the future of television technology. At present, in the OLED era is not the real arrival of quantum dot technology to become the most powerful OLED competitor, it maintains the LCD screen low cost and color gamut coverage of the advantage, 2016 or quantum dot technology and OLED decisive year , From this point of view, quantum dot technology or will still represent the future of television technology trends.